About us!

Who we are

We’re Picanova

Picanova is the world’s largest manufacturer of personalised wall decorations, and one of the fastest growing mass customisation companies in e-commerce. We meet people’s growing need for individually designed products. As such, we produce millions of wall and decorative items, photo gifts and lifestyle accessories, and tailor them to each individual customer. Our four production facilities on three continents allow us to please people in over 170 countries with “best quality and guaranteed best prices”, without any middlemen. Our time and cost-effective processes mean rapid delivery times, while our desire to provide the best service every day rewards us with maximum customer satisfaction at over 40 of our own online shops.


daniel-muhlbauer DANIEL MÜHLBAUER - Managing Director
philipp-muhlbauer PHILIPP MÜHLBAUER - Managing Director

Our brands

picanova Picanova
picanova-api Picanova API
monetizely Monetize.ly
photo-gifts Photo.gifts

Our story

Picanova’s story began in a small garage in Cologne’s south in 2006. Brothers Daniel and Philipp had an idea: “People want to see their own pictures on the wall” – and as such, brought customised photo canvases to German households. The Mühlbauer’s business idea had unearthed an untapped trend. And just a few years after their first online shop, the rise in Smartphones began – making photography part of everyone’s daily lives. Today, we record our lives in countless pictures, thereby increasing our need to surround ourselves with them.